Warm lights, intriguing atmospheres, refined location: this is the environment that is the backdrop for the new Julipet campaign to present the autumn-winter collection. A party at home with close friends, between relaxation, music and fun enjoying total freedom. The theme suggested for the new season is a very cool and refined pyjama party. The by now famous creative couple composed by art director Diamante Beghetto and photographer Giulio Favotto, has accustomed us to unusual settings for a nightwear collection where the concepts of relaxation, refinement and elegance - typical of the brand - are expressed through the choice of exclusive locations, wisely dosed lights, immaculate details.
This time we are in a multi-purpose house where the spaces are not perfectly delimited except by the use that is made of them, where simplicity and technology blend perfectly between a wall made of exposed brick and colored neon, where relaxation is a hammock in the center of the room or are large tables and comfortable sofas. The ideal place for a party, to live all dressed in pyjamas. But a Julipet pyjama never goes unnoticed, you choose it and wear it with care like a dress. Almost obsessive attention to details: from the choice of music, a mix between vinyl and digital, to the preparation of drinks in the bar area where the transparency of glasses and bottles create a play of amber lights.
Faces a little bored, disenchanted looks, suddenly change and light up with new emotions: the music drags into a disco-dance in the house, the table becomes the place to share a pizza and coke and then back to being relaxed watching a movie on a wide screen. Too tired to talk, too exhausted to comment; the only movement is that of a hand catching popcorn lazily.
What about going to bed? Ok, but first a cuddle: a detox mask to share the luxury of relaxation even on your face. Wasn't it supposed to be a sleepover? So off to the pillow race before a deep sleep. And tomorrow the day will be milder.