Julipet uses cookies on its website to guarantee an excellent browsing experience to all of its users and to gather information regarding the use of the site itself. We use cookies, including those of third parties, to send personalised promotional messages. To find out more, see a list of the cookies used by the site and, if you wish, to disable those cookies, please read our privacy policy here. By continuing to browse the site, you are agreeing to our use of cookies.
Continue
Pyjama party invitation: that is the new FW 19/20 campaign

Pyjama party invitation: that is the new FW 19/20 campaign

Warm lights, intriguing atmospheres, refined location: this is the environment that is the backdrop for the new Julipet campaign to present the autumn-winter collection. A party at home with close friends, between relaxation, music and fun enjoying total freedom. The theme suggested for the new season is a very cool and refined pyjama party. The by now famous creative couple composed by art director Diamante Beghetto and photographer Giulio Favotto, has accustomed us to unusual settings for a nightwear collection where the concepts of relaxation, refinement and elegance - typical of the brand - are expressed through the choice of exclusive locations, wisely dosed lights, immaculate details.

This time we are in a multi-purpose house where the spaces are not perfectly delimited except by the use that is made of them, where simplicity and technology blend perfectly between a wall made of exposed brick and colored neon, where relaxation is a hammock in the center of the room or are large tables and comfortable sofas. The ideal place for a party, to live all dressed in pyjamas. But a Julipet pyjama never goes unnoticed, you choose it and wear it with care like a dress. Almost obsessive attention to details: from the choice of music, a mix between vinyl and digital, to the preparation of drinks in the bar area where the transparency of glasses and bottles create a play of amber lights.

Faces a little bored, disenchanted looks, suddenly change and light up with new emotions: the music drags into a disco-dance in the house, the table becomes the place to share a pizza and coke and then back to being relaxed watching a movie on a wide screen. Too tired to talk, too exhausted to comment; the only movement is that of a hand catching popcorn lazily.

What about going to bed? Ok, but first a cuddle: a detox mask to share the luxury of relaxation even on your face. Wasn't it supposed to be a sleepover? So off to the pillow race before a deep sleep. And tomorrow the day will be milder.

JULIPET Pyjama PartyJULIPET Pyjama PartyJULIPET Pyjama PartyJULIPET Pyjama Party