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It is time to "awaken" with the new campaign.

It is time to "awaken" with the new campaign.

Yawning, half-closed eyes, uncertain steps, abundant breakfasts and irony are the core of the renewed image of Julipet.


Awakenings is the concept behind the new campaign launched for the spring-summer 2018 collection.

Woman in Julipet PijamaCouple in Julipet PijamasMan in Julipet Pijama

Diamante Beghetto, expert in visual communication and photographer Giulio Favotto suggest a new language to communicate and reinforce the strong identity of the brand.

Refined shots in a very special location with a great attention to details that reflect real life moments. The same language that express the Julipet collection.